Fruit for Thought
{This is the fun part! You can find helpful info and updates to help you grow.
September 12, 2022
The Importance of a Website in the Digital Marketing World
Websites are an important part of any company's marketing strategy. They should be designed with the user in mind and should be easy to navigate. A good website is not only a place for people to learn about your product but also a place for them to purchase it. A website is an online representation of a company or organization that uses digital marketing strategies to promote its products and services. Websites are an important part of any company’s marketing strategy because they can be classified as brand assets. How? Brand assets are any materials that highlight your business’s unique identity. Much like a logo or a color palette, websites are visual aids. However, if we expand the traditional meaning of brand asset, we can shift our perspective on how a website works and it can be optimized.
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August 29, 2022
How to Use Viral Launch Emails to Increase Traffic & Sales
An email launch is a marketing campaign that uses email to reach out to potential customers. There are different types of emails that an email marketing campaign can have. These include: Promotional content Newsletters Exclusive content Special offers Updates on your company's progress Product announcements and updates Some companies have found success with this approach and have seen an increase in their resulting sales. This is what you need to do if you want your launch email to be successful—use marketing automation software and put your best foot forward on day one. The most common length for an average business email is between 250-500 words with a few sentences or paragraphs at a maximum of 2-3 sentences per paragraph.
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August 21, 2022
How to Market Yourself as a Coach or Consultant
A coach or consultant is a person who has the knowledge and skills to help someone reach their goals. A coach can provide guidance, support, and assistance in achieving personal development. Coaches are professionals who have expertise in certain fields that they share with their clients. They provide guidance and advice on how to achieve goals or overcome obstacles related to their expertise.
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August 3, 2022
Personal Brand vs Business Brand
A personal brand is your online presence, your digital footprint. It is how you present yourself to the world and how others perceive you. Your personal brand is what sets you apart from the rest of the crowd. It’s what makes you unique and memorable. Your personal brand can be a powerful tool in your marketing efforts, but it can also be a liability if not done right. There are many ways to build a personal brand and this includes using social media platforms, blogging, podcasting, video marketing, public speaking engagements, and more.
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July 27, 2022
How to Write Launch Email Copy
Launch campaigns are a great way to grow your email list, engage with your audience, and generate leads. A campaign is a series of emails with launch copy that you send to your subscribers in order to build excitement for your product or service. The goal is to convert those people who are on the fence about buying into new customers by showcasing the benefits of what you offer. Launch campaigns can be used for many different purposes, such as: building anticipation for a product launch generating interest in a new product or service creating urgency and scarcity around an event or promotion
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July 23, 2022
How to Create a Personal Brand Statement
A personal brand statement is a concise and clear representation of your personal brand. It is a document that tells your story, values, and goals. It's not enough to just have one if you want to be successful in the modern workplace. A personal brand statement helps you keep track of who you are and what you stand for in order to ensure that it aligns with the company’s mission, vision, and culture. Why are brand values important? Knowing your brand values is the first step in creating your personal branding statement to identify the values that are most important to you. This will be the basis for the rest of your statement. The next step is to think about how these values apply to what you do or want to do in the future. Then, create a sentence or two about yourself that encompasses these values and what they mean for your life.
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June 25, 2022
How to Use Email Marketing for Your Product or Service
Email greetings are a way to start your email with an introduction. They can be used to introduce yourself, your company, or your product. These are ways to begin your email with a greeting that will help you get off on the right foot. Address the recipient by name. Use a short sentence that introduces what you are going to talk about in the email. Use an informal greeting like “Hi” or “Hey!” Include a personal anecdote about yourself and the recipient.
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June 21, 2022
How Social Selling Strategies Can Help You Grow Your Business
Social selling is a social media strategy that helps businesses and individuals build relationships with potential customers by using social media platforms. Social media marketing is not only about what you post, but how you interact with your followers. The goal is to create a genuine connection with your audience and then convert them into customers. Social selling can be used as a way to generate leads, increase brand awareness, or both. It can also be used to provide information about your products or services in an informal setting.
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June 14, 2022
How to Use Inbound and Outbound Sales to Maximize Results
Inbound and outbound sales strategies are both great for business. Get acquainted with how you can maximize your efforts.
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January 8, 2022
How Great Visual Design Improves Website Conversions
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