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Fruit for Thought

How Great Visual Design Improves Website Conversions

January 8, 2022

Visual design is the process of conveying meaning through an arrangement of shapes, colors, and textures. Good visual design can increase the usability and appeal of your website. It isn’t just about how a site looks or what it says. It’s about how the site feels to your visitors, and that can have a big impact on conversions.

What is a Marketing Conversion?

Marketing conversions are the ultimate metric for digital marketers. They measure a variety of things, from a click to a lead to a sale.

The marketing funnel is the process of converting a lead into a customer. It has four stages where there is an opportunity to convert the lead into a customer.

The first stage is Awareness, where they have been exposed to your company online, through social media, or through word-of-mouth.

The second stage is Interest. This is when they have expressed interest in your product or service and want more information before making any commitments.

The third stage is Desire where they have placed an order and are now awaiting shipment of their product.

Finally, there is Action - where the customer has made a purchase without any need for follow-up from the company’s marketing team or sales team.

What is a Marketing Funnel and How Does it Work?

A marketing funnel is a series of steps designed to guide potential customers through the sales process. Funnels are usually created with 5-7 steps, though some can go as high as 20.

The funnel should start with an ad or offer that piques the interest of the customer, which then leads to an inquiry form, which ultimately ends in a sale.

Marketing funnels are important because they help marketers understand how prospects interact with their products and services at different points in time. It provides insight into what works and what doesn’t while helping them improve future marketing efforts.

How to Calculate and Measure Conversion Rate in Marketing

A conversion rate is the percentage of visitors to your website who take the desired action. To calculate conversion rates, divide the number of conversions by the number of total visitors.

Marketers should also know that it’s not just about the numbers. What matters is what these numbers translate to in terms of money or other value for their company.

It’s important to measure conversion rates because it allows marketers to optimize their marketing efforts and get better results in the end.

What’s the Best Way to Increase Conversions with Your Lead Generation Strategy?

There are many ways to increase conversions on your website. One way is to try A/B testing. This is when you create two versions of a page and show one of them to half of your visitors, then make changes based on which version received the most conversions.

When it comes to conversions, where you measure your efforts and what you optimize for has a huge impact on your conversion rate. It will also have a significant impact on what kind of profits you make.

Why Does Your Website Need to be Visually Appealing?

Websites are one of the most important marketing tools for any business. It’s where all your potential customers are. You would want to make sure that they have a positive experience. If the website is not user-friendly, then people will leave without completing their transactions or signing up for your newsletter list.

The point of a website is to get visitors to take some sort of action. Whether it’s buying a product, completing a form, or signing up for an email list, the visitor should be able to do what they want without too much effort.

If your website isn’t visually appealing enough, it will be treated as a chore by your visitors and they’ll leave without doing anything.

Your website also needs to keep up with current design trends in order to appear professional and modern.

Website Aesthetics: How to Achieve a Visual Balance

The color and design of a website can make or break it. This is because there are many people who make decisions to buy things based on the look and feel of a website. Designing for accessibility and dyslexia is also important because it shows consideration for an entire population that has specific needs.

There are four main types of balance that exist in design:

  • Color balance is a type of balance that relies on a color’s intensity, hue, and value to create a sense of harmony.
  • Symmetrical balance is created when two or more objects with equal weight are aligned along the same axis.
  • Asymmetrical balance is when one side of the composition has more items.
  • Radial balance is when the composition starts from the center and then moves outwards, like a sundial.

With this in mind, your visual design can highlight important information (like CTAs) to encourage purchases, sign-ups, lead generation, and subscriptions.

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