Branding

Are you looking to rebrand? If you’re planning for a relaunch, you need to do more than freshen up your logo and change your tagline. You need to examine who you are targeting and if you need to pivot.

Building a brand isn’t easy. First, there needs to be a comprehensive analysis of the target demographic and internal consultations about your brand values. Based on that, a visual and messaging guide is created for your marketing team to produce marketing assets that are directed to the target demographic.

Pictures are worth a thousand words. Visuals are important because they portray more than words can. Your own unique branding sets you apart from everyone, but they should connect with your target audience.

Great design needs four things: dynamicity, depth, balance, and color. What does this mean? 🔶 Dynamicity: this is the skeleton of a design representing the harsh lines and angles that create a framework.

Your visual brand is a collection of characteristics that set you apart from competitors in your industry. A good visual brand has three components: 🔶 Functionality: a good brand needs something more substantial than pleasing aesthetics each design element should have a purpose.

Your visual brand should highlight your business by making it stand out. Visual brand assets don’t stop at logos and color palettes; they include: 🔶 Social media imagery

When you start your business, you are taking steps to build a brand, carve out your own identity, deliver quality products, and make them accessible to your customers.

Do visual cues matter? Yes. Use images and videos that are relevant to the content you share. The visual appeal comes from harmonious colour stories, clear imagery, high resolution and interesting layouts.

Make a move. Your potential customers are waiting. What’s the endgame for you? What should it be for your potential customers. Your content shouldn’t only speak about how amazing you are or your products.