Building a brand isn’t easy. First, there needs to be a comprehensive analysis of the target demographic and internal consultations about your brand values. Based on that, a visual and messaging guide is created for your marketing team to produce marketing assets that are directed to the target demographic.
Your visual brand is a collection of characteristics that set you apart from competitors in your industry. A good visual brand has three components: 🔶 Functionality: a good brand needs something more substantial than pleasing aesthetics each design element should have a purpose.