Fruit for Thought

Be honest with your marketing. The truth is that the truth sells. Customers appreciate the blunt and direct descriptions about your offer because there isn’t any sugar coating.

A logo is only part of your branding. Without a solid brand strategy, targeting your customers would be much more difficult. A brand strategy gives your business a guide as to how to communicate with your target demographic.

Social media, for most, is the widest part of sales funnels which means that conversions start with content that gets people clicking. Your content should focus less on you and more on what your customers need.

The short answer? It’s complicated. A larger list doesn’t mean that you have a high open rate or a high click-through rate. Those two metrics matter the most with email marketing because:

What are your targets? Are you looking for likes on social media, sales on your website, or subscriptions to your newsletter? With these targets in mind, your social media strategy, email marketing strategy and content strategy should be working together to help you realize your targets.

Content marketing is a powerful tool if executed masterfully. It all starts with catering to the needs of your customers. Every business serves different audiences that might overlap, but understanding those differences can help businesses to create content that addresses each segment strategically.

Most businesses are online now. SEO not only helps you with how search algorithms react to your website, but it helps you to use data about your customers to rank higher for the applicable search queries.

Your customers’ inbox is filled with tons of emails from other businesses. You need to stand out and show them that you have something they want.

Conversions, right? But do your customers know that? What are you doing to reintroduce past customers to repurchase or explore some of your other offerings?