Content strategy needs to be agile. A sound strategy is built upon data and influenced by customer behavior. This means your social media strategy should:
🔶 Be flexible: things change and a framework with a strict outline will collapse.
🔶 Be responsive: empowering the intended audience to interact is important, but there needs to be a procedure to respond to that interaction.
🔶 Be consistent: intended target needs to have routine interaction with your content.