What Makes A Good Visual Brand?

Your visual brand is a collection of characteristics that set you apart from competitors in your industry. A good visual brand has three components:

🔶 Functionality: a good brand needs something more substantial than pleasing aesthetics each design element should have a purpose.

🔶 Association: each element should have some connection that is obvious to the intended target.

🔶 Connectivity: each design element should work along with other elements; this cohesiveness creates a unifying experience for the intended target.