Branding + Strategy
Trust & Authority
Branding (for products, corporations, or people) is a process of developing an identity that connects with a target.
A logo should visually summarize what a brand does, a color palette tells a story, and copywriting persuades. A brand kit gives a business the blueprint of how its assets are to be used for marketing and promotion. It is the foundation for marketing. This includes creating brand assets, marketing materials, brand identities and a brand strategy.