Content writing and copywriting use your brand voice to communicate directly to your ideal target. The end goal is to enlighten, engage and encourage conversion.

Content writing and copywriting run parallel to each other, with the same goals: to educate and promote. However, the prioritization is differnet. Each play a part in marketing by address customers directly. Content writing and copywriting are done with the audience in mind. All stylistic elements can be altered to suit different needs.

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