Service

Editorial Planning

Strategy & Structure

Editorial planning is a dynamic mix of creating engaging content and actionable marketing. The goal is to create a cohesive plan that acquires new customers and maintaining current customers.

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Preparing content is more than just jotting down notes and hoping for the best.

It takes time and effort to outline the best content to put forward. This is where I can prepare an editorial guide for your business.

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1. Create Sound Goals.

It’s one thing to have a rough idea of what you want to do, and it’s another to have a strategy in place. You should have a clear view of what you want to achieve, not just in terms of metrics, and why these goals are beneficial to your business.

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2. Create A Schedule.

It is important to know when you are going to publish your content and how often you are going to do this. A consistent schedule will have your audience waiting for you. You should also conduct experiments to determine the optimal times for publishing.

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3. Plan Content In Bulk.

What’s the point in planning if you’re taking things one day at a time? Invest your time into planning and preparing batches of content. You don’t have to do things long in advance. Preparing in small batches can help you save time.

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4. Keep It Versatile And Niche.

This looks like a contradiction but it really isn’t. Most niches are large enough for you to be creative. Don’t revisit the same topic over and over - just try to expand into different areas of the same field. Your content will always be fresh and exciting for your audience.

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5. Keep It Organized.

It doesn’t matter if you use a spreadsheet or a notebook, keeping track of your content will make the creation and publishing easier. You don’t need to overcomplicate what you are doing because a simple chartor table will suffice.

Interested? Let's work together.

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